The Animated ASL Word of the Day was a success. Instead of animating the next word, I wanted to try that tool on advertisements for the dictionary. To see if it made them more eye-catching. The Touch of Colour ad will be the first. The ad is selling the fact the dictionary is better because it is in colour instead of black and white by the kid touching the wall to give it some colour. Adding animation will help bring life to this still image. When the kid (who also blinks) moves forward and touches the wall, he activates the tagline and the colour that will bleed into the image and book title. To post this ad on Instagram and Twitter, I used Adobe Express to convert the gif into an mp4 video file. Let me know if the final image is eye-catching.
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