Past advertisements showed my book held up on display. I wanted the next ad to show the dictionary fitting on a shelf, like a helpful addition to the customer’s ASL resources. Unlike a textbook or a biography, I created a dictionary. A tool to support the learning process, not to direct it. To make it stand out in the collection, I added the tagline IN COLOUR. A nostalgic call back to the IN COLOR title placed on old television sitcoms when they transferred out of black and white. The first draft was completed on January 18, 2021.
